Owned Media Management
Earned and Owned channels are best for you as you owned them and you don’t have to pay any third party for advertising there. These channels provide the best opportunity to directly connect with your targeted audience, We will support you to best optimize your owned channels and will integrate best relationship between them and your paid channels so that you can stand out of the crowd.
We will optimize your owned channels so that they
Attract prospects that look like your current best customers.
Group customers based on purchase history and potential.
Identify key triggers in the customer journey and adjust strategy accordingly.
Search Engine Optimization (S.E.O.)
We brings together Code, Content and Context so that you are discoverable on every search to your potential customers. To succeed in organic platform it is very important that your prospects trust your brand, we will make yourself a relevant, informative source for searchers and potential customers and as a result they will quickly come to trust you. A mismanaged S.E.O. may lead your brand as an irritant for your prospects and may also lead to your disappearance from channels.
We do understand that in S.E.O. ranking matters but for us its not only ranking; its organic marketing its about your content, user experience and combing earned media with paid media to make your brand discoverable and attractive to your audiences, this require not only technical expertise but a holistic thinking and approach.
We never trick or game search engines but we develop better web contents and experiences by creating authoritative, unique and shareable contents which grow your brand’s footprint not only at local arena but also globally.
We are here for
Boosting Rankings & Search Engine Visibility.
Optimizing Site Structure, Keywords, & Meta Data.
Creating Quality Content On-Site & Off.
Building Brand Authority Through Digital PR.
Content Marketing
Today marketing has evolved from just generalized content or messaging to developing useful, high quality content and delivering it to targeted audience. In todays world success of any marketing strategy majorly depend on the relevance and quality of content. Good Content will generate strong leads, nurtures customers through the sales cycle and establishes brands as authoritative leaders in their respective markets.
We at Web Multi Media analyzes your business goals and create impactful content marketing strategies based on them, it may be brand awareness or product education or direct sales. We develop data-driven content in various formats like blog posts interactive widgets etc. then utilize available channels to effectively share it with targeted audience.
Our Content Marketing Services Includes
Blog Content Creation:Increase search exposure and attract top-of-funnel visitors with high-quality content that emphasize visual storytelling.
eBooks & White Papers: Push your target audience through the sales cycle with conversion content to drive marketing qualified leads with professionally formatted ebooks and white papers.
Infographics & Asset Design: Get onboard with visual content marketing – we design everything from full-size printable infographics to formatted whitepapers.
Video Production: Steal the eyes of your prospects. We create everything from on-location testimonials to animations to vox pops.
Case Studies & Website Copy: Attract visitors with landing pages written by our content experts and drive them down the funnel with social proof from case studies.
Newsletters & Email Copy Execute on your email marketing strategy with our industry experts in the driver’s seat of your automation platform.
We never trick or game search engines but we develop better web contents and experiences by creating authoritative, unique and shareable contents which grow your brand’s footprint not only at local arena but also globally.
We are here for
Boosting Rankings & Search Engine Visibility.
Optimizing Site Structure, Keywords, & Meta Data.
Creating Quality Content On-Site & Off.
Building Brand Authority Through Digital PR.
We as an agency support you to create ROI-driven email programs that will support your business growth, we will take care of all your email related woes and facilitate you to focus on your core competence.
We are here to create ROI-driving automated campaigns such as:
Welcome Series.
Abandoned Cart.
Browse Abandonment.
Post Purchase.
Re-engagement.
VIP.
Anniversary.
Birthday.
Loyalty.
For successful email strategies it is always fruitful to segment your customer groups based on:
Geo targeting information.
Purchase history.
Previous email engagement.
User personas.
What You will Get
Building Strategy
To deliver a PPC campaign that’s perfect for you, we first understand your business, industry sector, competitors and USP’s and then we develop perfect Strategies for you.
Timely Implementation
We make sure that the strategies are implemented in perfect timing, that will ensure your success in PPC Advertising, any change in strategy should also be time bound.
Keywords
We'll ensure you’re targeting the most appropriate keywords and not wasting spend. We use sophisticated techniques ensuring you cover the full search landscape while avoiding the areas which aren’t right for your business.
Adcopy Writing
We ensure your adverts are tightly focused to the ad group’s keywords and to the landing pages on your website; with a strong call to action and continuous testing we can be sure you’re getting the right traffic at the lowest cost you could pay.
Ad Extensions
Today Ad extensions have become a vital part of any PPC campaign. Ad extensions transform your adtext and give you the opportunity to stand out, over your competitors.
Shopping Ads
We’ll help you set up, manage and optimize your shopping campaigns and product listing ads to promote your inventory.
Tracking
Without the right data, optimizing a PPC campaign would just be a shot in the dark, so one of the very first things we do is to make sure the tracking is setup properly, giving us all the data we need to optimize the accounts going forward.
PPC Optimization
Ongoing optimization will continually refine and focus the campaign to push the performance boundaries.
Reporting
We produce reports which provide meaningful insight into what’s happening with your PPC campaign. What we’ve been working on, what we’ve noticed your competitors doing and how your paid search is performing against the key metrics you’re most interested in.