Ecommerce Marketing
The same tactics of traditional marketing can be applied to ecommerce marketing in a digital realm, as it allows businesses to reap the benefits from those who are in the mindset to buy.
Online market places are growing at a very fast speed, today these market places have become a profitable marketing platform for brands who want to tap into this growing power, it helps your prospects to become familiar with your brand and supports you in sales cycle.
Amazon
Today more than 49% of online shoppers prefer Amazon for their product searches, so it’s a very important platform for every Brand.
We not only create and manage Amazon storefronts for Amazon Vendors and Seller Centrals but also create and manage ad campaigns on Amazon.
Catalog Management:
Your Product data management is an mandate part in creation of a better customer experience and as a result in increasing your conversions over Amazon platform.
Conducting Ongoing Content A/B Testing
Strategizing How to Increase Rankings to Boost Sales
Optimizing Content For Relevancy
Creating & Managing Existing or New Products and Promotions
PPC Advertising:
We are here to maximize your product discovery and to maximize traffic to your products with Paid Amazon Advertising, our efforts will create long term profitability for your brand with optimized ad campaigns and increased revenue through sales.
Strategizing and Executing High-Level Ad Campaigns
Optimizing Ad Campaigns for Efficiency and Relevancy
Optimizing Ad Campaigns for Efficiency and Relevancy
Conducting Ongoing Ad Copy A/B Testing
Our Efforts Includes:
In-Depth Title & Description Analysis
Proper Categorization Per Amazon’s Taxonomy
Additional Product Attributes Assessment
Review of Current Amazon Brand Page
Ad Campaign Structure Assessment
Summary of Growth Opportunities
RAd Performance Analysis
Ad Campaign Best Practices
Targeting & Positioning Evaluation
Google Shopping
Google PLA Ads, also known as Google Shopping Ads, allows ecommerce businesses to quickly place products at the top of Google search results pages. Setting up PLA Ads is time intensive, and requires substantial effort and management. It is more effective than Search Advertising, but requires better observation and more attention to detail.
Our Offerings include:
Comprehensive Google shopping campaigns that attract online shoppers who use Google to look for products.
Mobile ready PLA ads that appear first in search results and boost visibility separately from the desktop.
Strategies for optimizing product feed and effectively managing the Merchant Centre.
High PPC conversion rates with Google Product Listing Ads.
Clear metrics that provide a snapshot of how your Google Shopping campaign is performing and tactics for improvement.
Tips for product photos that sell and how to create them.
Landing page optimization to continue toward a sale once your ad is clicked.
Twitter has evolved itself and is now world’s most effective marketing platform for interacting with users in a real-time fashion, when it comes to advertising it is above all doubt best for proactively engaging with not only with your existing customers but also plays an important role in acquiring new potential customers. We strongly suggest every brand to be highly active on Twitter.
With Twitter your benefits include:
Provides instant access to conversions such as sales, leads, and email acquisitions
Followers are a broad audience of potential consumers and influencers just waiting to be tapped.
Is a customer service channel to gauge and address concerns? Functions as a portal to connect with influencers.
Works as a great tool for effectively nurturing CRM leads.
Helps boost your website traffic by remarketing to visitors who have visited before.
Linkedln
When it comes to B2B Marketing LinkedIn is the single most effective platform in the world today, it is also the most impactful tool which businesses can use for not only their sales cycle but also to boosts customer loyalty and trust; it is also a idle platform for launching new products and services.
With LinkedIn you will be able to Develop and Advertise yourself on:
Company Page: Explain your company to existing and potential customers in a way that increases brand value and loyalty.
Showcase Pages: Create dedicated pages for flagship products and services to better communicate with target audiences.
Sponsored Content: Raise awareness of your brand with native posts inserted directly into members’ news feeds.
Sponsored InMail: Alert prospects of key launches and bring the product to their attention directly in their inbox.
Display Advertising: Reach business professionals and high quality leads site-wide with various dynamic display ads.
Text Advertising: Fine tune your targeting options to reach just the right people and drive high-quality leads with this costeffective ad unit.
LinkedIn Groups: Demonstrate thought leadership in your industry through regular use of Groups and discussion.
Welcome Series
Page Post Engagement
Brand Awareness
Clicks To Website
Website Conversions
Video Views
Reach & Frequency
With billions of Pins Pinterest is the best platform to build your Brand Story and to showcase the world your products and services. Pinterest brings you high visibility for your product, today prospects search Pinterest for various inspirations, in short it is perfect social search engine for your advertising.
With Pinterest you can advertise through:
Buyable Pins: Buyable Pins generate revenue for businesses by allowing users to make purchases directly from individual Pins without leaving Pinterest. They can also be repinned, essentially creating free advertising.
Promoted Pins: Promoted Pins extend a brand’s reach and audience by performing better and for longer than organic Pins. As native advertising, they blend seamlessly into existing organic Pins, boosting brand awareness.
Organic Pins:Organic Pins are crucial for building a brand’s reputation, brand awareness, and brand loyalty. Audiences will Pin and repin brand content that they like, so build followers by having quality organic content.
What You will Get
Building Strategy
To deliver a PPC campaign that’s perfect for you, we first understand your business, industry sector, competitors and USP’s and then we develop perfect Strategies for you.
Timely Implementation
We make sure that the strategies are implemented in perfect timing, that will ensure your success in PPC Advertising, any change in strategy should also be time bound.
Keywords
We'll ensure you’re targeting the most appropriate keywords and not wasting spend. We use sophisticated techniques ensuring you cover the full search landscape while avoiding the areas which aren’t right for your business.
Adcopy Writing
We ensure your adverts are tightly focused to the ad group’s keywords and to the landing pages on your website; with a strong call to action and continuous testing we can be sure you’re getting the right traffic at the lowest cost you could pay.
Ad Extensions
Today Ad extensions have become a vital part of any PPC campaign. Ad extensions transform your adtext and give you the opportunity to stand out, over your competitors.
Shopping Ads
We’ll help you set up, manage and optimize your shopping campaigns and product listing ads to promote your inventory.
Tracking
Without the right data, optimizing a PPC campaign would just be a shot in the dark, so one of the very first things we do is to make sure the tracking is setup properly, giving us all the data we need to optimize the accounts going forward.
PPC Optimization
Ongoing optimization will continually refine and focus the campaign to push the performance boundaries.
Reporting
We produce reports which provide meaningful insight into what’s happening with your PPC campaign. What we’ve been working on, what we’ve noticed your competitors doing and how your paid search is performing against the key metrics you’re most interested in.