E-Mail Marketing

Email marketing is the fastest, and most cost effective way to reach the most people in the shortest amount of time.

Benefits of Email marketing:

  • • Sending email is much cheaper than most other forms of communication
  • • Email lets you deliver your message to the people (unlike a website, where the people have to come to your message)
  • • Email marketing has proven very successful for those who do it right


At SPS Resources E-mail Marketing includes every email we send to your customer, potential customer or public venue.

In general it includes:

  • • Sending direct promotional emails to try and acquire new customers or persuade existing customers to buy again.
  • • Sending emails designed to encourage customer loyalty and enhance the customer relationship.
  • • Placing your marketing messages or advertisements in emails sent by other people


The Domain of our E Mail Marketing includes:

Direct email

  • Direct email involves sending a promotional message in the form of an email. It might be an announcement of a special offer or a general marketing announcement.


Retention email

  • Where a promotional email is designed only to encourage the recipient to take action (buy something, sign-up for something, etc.), where as Retention email usually take the form of regular emails known as newsletters. A newsletter may carry promotional messages or advertisements, but will aim at developing a long-term impact on the readers. It should provide the readers with value, which means more than just sales messages. It contains information which informs, entertains or otherwise benefits the readers.
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